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Thursday, January 10, 2008

Vera Wang Losing Her Edge???

It was this same week two years ago that we first heard about the opening of Vera Wang's first lifestyle boutique at the Halekulani resort in Waikiki. The small 600-suare-foot boutique sold clothing, sunglases, jewelry fragrance, china and crystal but will now close after selling off the store's inventory. In an article by Fashion Week Daily, Donna Bebber, the boutique's owner said that Wang's decision to discontinue her high-end jewelry line led to a drop in sales. Bebber has three years left on a five-year lease with the hotel that says she can only stock Vera Wang merchandise but hopes to change the lease so she can add other products. If not, the boutique will be permanently closed. In the two years since the Vera Wang boutique opened, the brand has spread all over the place including a low-priced fashion line at Kohl's and Bebber mentioned that some customers may have felt that she is spreading herself too thin.

Courtesy of Luxist

1 Comments:

Blogger Miss Bowie said...

When Vera Wang started selling her own line of mattresses - I stopped thinking that she was all that awesome. She should have just stuck to the wedding gowns.

Thursday, January 10, 2008 8:56:00 PM  

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